Oaxaca is one of the poorest states in Mexico. The co-founder of Puech Ikots, Carlos Orozco, is a Oaxacan Huave who created this project in order to provide opportunities to artisans and artists in pueblos found in various areas of the state of Oaxaca. For the most part, the artists taking part in this project live far from the state capital, Oaxaca de Juarez, and cannot access the tourist market there.

For many of these people, their art is the only source of income, and what they earn is barely enough to provide basic necessities.The goal of Puech Ikots is to help these individuals find a market for their crafts and enable them to earn a fair living through their art. The project also hopes to foster economic autonomy to Oaxacan indigenous communities in general, as well as share the beauty of the Oaxacan culture with people around the world.

All the art shown on this site is purchased directly from the artists listed and is then sent to the United States. All artists involved in this project determine the prices for their creations themselves. The profits from this venture are channeled back into the communities in order to allow the artisans to purchase better-quality materials with which to pursue their artistic endeavors.